From New York to Fort Lauderdale

February 8, 2008 3:22 PM | Permalink | Comments (1)

The bell rings for Round 2 and we came out swinging. Adam and I were still flying high from our NYC experience with FOX, NPR, and our "oh so close" attempt to get on Letterman so when we got on the plane for our trip to Ft. Lauderdale we were pumped up. We started getting nervous though as it looked like most people might want to catch some extra sleep rather than talk to us. We decided to just set up camp at the back of the plane and see if we could generate some interest. Within less than 5 minutes we had people coming up to us excited to talk. Maybe it was the Hawaiian shirts, maybe it was the white shoes, but people just opened up immediately and gave us some terrific feedback. We even had people walk up to us in baggage claim and request to talk to us about PHILLY--great stuff! We're still constantly impressed with how excited people are to talk about PHILLY cream cheese and how much they love this product--makes what we're doing out here so much more fun.

Can't wait to make some memories in Ft. Lauderdale. Tuxedo surfing should be interesting...

-Tyler

1 Comments

February 9, 2008 11:05 AM

Kevin said:

Another great example of you people are destroying great brand equities which took years to build. This boondoggle is a dis-service to the company's shareholders.