It's safe to say we learned a ton from this experience and intend to continue the conversation at LoveMyPhilly, our sister blog, so please check us out.

You can also hit us up at the LoveMyPhilly Myspace page. We appreciate your friendship and will miss you all. Talk later.

Truthfully, with a brand like PHILLY, we have mass market appeal, which is wonderful, but also sometimes makes it more difficult to convince the powers that be to try something a bit more niche.  That’s why, in addition to AdamandTyler.com we're doing TV, on-line, broadband, and a sweepstakes, which are all intended to get the message out about 1/3 Less Fat PHILLY in more broad, traditionally accepted tactics.  Developing another way to spread the word, just seemed like a good, common sense approach to the launch. 

The point is, we have a great product in 1/3 Less Fat PHILLY and we're really excited about getting it "into as many mouths as possible." We're that convinced people will love it, regardless of whether they're watching calories or not.  Finding people outside our traditional target market to try the product could never be considered a bad thing, and AdamandTyler.com is one way to help us do just that… or at least that was our hope!

Cheers,

Ericka, Adam, and Tyler

We did have a PHILLY Light soft cream cheese (in a tub).  It fit the bill, but we wanted something better.  We wanted something that delivered a 'wow.'  So, we went back to the basics and started with the exact same ingredients we use for our Regular PHILLY cream cheese in a tub.  Thanks to the hard work of our R&D folks, they found the perfect combination of milk and cream that delivered a lower fat product, but still tastes good.  Actually, it tastes great.  That's why we're here, because we found something we hope will rock the cream cheese world. Similar to what Dreyer's/Edy's Slow Churned did for ice cream lovers across the country by giving them a low fat option without sacrificing on taste, we want people to say “bring on the 1/3 Less Fat PHILLY, because I’m tired of having to compromise on taste!”  Or something along those lines. 

That's it in the proverbial nutshell.  We're not pulling the wool over anybody's eyes.  We haven't added anything 'icky' to get to great taste.  We aren't repackaging our Light product.  This is new.  And it is rock solid good!

-Ericka  

The good news is that our flight from Fort Lauderdale to Boston was incredible, and I'll start off with the fact that the flight attendants were an absolute blast to hang out with. Actually, all of the JetBlue staff members have been top notch, and they deserve a shout out here (shout). The two flight attendants we spoke with (you know who you are) started off by telling Tyler and I that they were looking for husbands, but more on that later. More importantly people were so fired up about the 1/3 Less Fat PHILLY that they were stealing additional Breakfast from Heaven boxes to get more action. We got some dirt on Boston, like apparently Bostonians are big drinkers, the Patriots played like high school kids in the Super Bowl (from a Bostonian, not our opinion here), and cream cheese and spinach make an excellent filling for a delicious ravioli dish. Better yet, we found out that the key to weight loss is eradicating sugar and white flour from your diet, never eating after 6pm, and staying active. All of this ended with a big group hug between myself, the flight attendants, and our friend from Boston (Worcester actually).

Anyway, about the flight attendants looking for husbands...If you’re interested, you can visit either of the two you saw on video at 82404 W. Blazer Street, Apt 4A, Hollywood, CA. Just kidding, that's not a real address. Enjoy

- Adam.