It’s Official No Blu-Ray for XBOX 360
Posted on 12 January 2009 by Manny
Microsoft’s President of Entertainment and Devices division, Robbie Bach, went on the record to shoot down all hopes of a Blu-Ray player being added to XBOX 360. It looks like The XBOX loses this one against the PS3. Then again, he has three very solid reasons as to why they decided not to go ahead with developing this hardware upgrade.
“Robbie Bach: A lot of reasons. It’s not a feature we get a ton of requests for. We really don’t. When you ask people the list of things they want to see us spending time creating in Xbox, Blu-ray is way, way down on the list.
The second thing is, from a technical perspective, it doesn’t help us in the core of what Xbox does, which is in gaming. We can’t have publishers produce games on Blu-ray disc. Because then they won’t play on the 28 million Xboxes we’ve already shipped. So it doesn’t help us in the core gaming space.
The third thing, and this maps to all three of those, is that it costs a lot of money. And so the scenario is, OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.”
The man has a good point, we remember the XBOX HD-DVD add on that failed, so why would they add a Blu-Ray player that no one is asking for? I’m okay with my XBOX’s hardware as is. I don’t need to see extra sharp movies that make it look like the whole background is shot using a green screen. I like to play, and play often. If I want to watch a movie, I’ll stream it from my computer onnto the XBOX via Network. Besides, the way XBOX is being set up, you can just download HD videos or movies via software (Netflix) and just watch them that way.

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Tags | Blue-Ray players, Microsoft news, XBOX 360


