Cele-Bich Magazine Hits Stands

Now when they decided to call it Cele-Bich I bet they meant something entirely different. The publisher reportedly considered a concept surrounding the new "koakuma" (little devil) craze, in which women have embraced an unabashedly deceptive and manipulative approach to winning the hearts of men, as opposed to being innocent and angelic.

The content features mostly fashion items and tips on how to dominate a party and such. Most of the fashion, perhaps not surprisingly, is essentially the kind that's worn only by hostesses and other women of the night. The term "Celebitch" was actually first coined in Japan by Nameko Shinsan, a female media activist/columnist who published a book and used the term sarcastically to poke fun at a society that celebrates people like Paris Hilton.