Pineapple Express opened superbig yesterday, raking in as much as $12.1 million.  This was the biggest Wednesday opening ever in August, beating The Princess Diaries opening of $8.5m on August 11, 2004.  (Who knew The Princess Diaries opened so big in 2004?  I suppose we do now.)

“No one saw this coming. It’s truly exciting and unexpected,” a Sony exec reports to entertainment insider Nikki Finke. ” ‘R’ comedies are the ticket in the marketplace right now.  Audiences want to laugh and they want the edgy material.”

Warner Bros’ The Sisterhood Of The Traveling Pants 2 debuted at #2, with a very strong $5.7M.  The Dark Knight, for the first time ever, came in #3, making $5.1M.

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Tags | pineapple express, sistershood of the traveling pants 2, The Dark Knight